Impact at Scale

EP 75 - Paul Bevan - Founder and CEO of Magic Valley - Taking Part in a Bigger Movement

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Impact at Scale chatted with Paul Bevan, Founder and CEO of Magic Valley. Magic Valley is an Australian food company developing healthy and delicious cultivated meat products.

Some of the topics Paul covered: 

  • The growing market of businesses supporting an impact
  • The effectiveness of replicating the taste and texture of meat and letting people move towards the no meat direction themselves
  • Paul’s hypothesis on why even after the 4 main factors the percentage of Vegans did not increase
  • Understanding the process behind cultivated meat and where it comes from
  • Magic Valley’s future plans

    • Some of the other titles we considered for this episode:

    1. Speak Up for People and for Animals
    2. Driving Lasting Behavioural Change
    3. Stop Dressing Up Plants as a Meat Product
    4. Transparency Is Key for the Consumer

      5. This episode was produced by Stephanie Ng.

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      Impact at ScaleBy Hosted by Zal Dastur and Produced by Michael Waitze Media
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