In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook. From his base in Melbourne, David shares how high-growth teams can stop relying on random acts of selling and start building systemized, scalable sales engines. If you're still managing sales with gut instinct and ad-hoc processes, this episode is your wake-up call.

What We Cover:

• Systemizing Sales Growth: Why repeatable processes always outperform superstar sellers—and how to build one.
• Calendar = Control: How elite sellers block time for prospecting, CRM updates, and continuous improvement.
• Avoiding RevOps Pitfalls: Common mistakes in go-to-market execution and how to get your ICP and messaging right.
• Give Power Back to the Buyer: Why a buyer-led process can result in better conversion and stronger relationships.
• AI & Automation in Sales: What works, what doesn’t, and how to avoid falling into the spam trap.
• The Right Way to Use AI: Using tools like Loom and ChatGPT not to automate junk—but to amplify thoughtful, insight-driven outreach.

Mic-Drop Insight:

“If your sales process depends on gut instinct or a single rainmaker, you’re gambling—not growing.” – David Fastuca

Why You Should Listen:

This episode is a blueprint for B2B sales leaders looking to create predictable pipeline, reduce churn in their sales team, and finally align marketing and sales under one scalable system.

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