Hallmark competes with St. Valentine, Chaucer, and a literal wolf to see who gets to claim Valentine's Day. 

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Sources:

https://getfluid.com/blog/hallmark-valentines-day/#:~:text=While%20Hallmark%20denies%20its%20involvement,chocolates%20for%20their%20significant%20others.

https://corporate.hallmark.com/news-article/hallmark-helps-celebrate-what-valentines-day-is-really-about-love-for-all-all-for-love/

https://blog.cardsdirect.com/greetingcards/top-5-card-sending-holidays-of-the-year/

https://www.history.com/news/6-surprising-facts-about-st-valentine

https://www.history.com/topics/valentines-day/history-of-valentines-day-2

https://www.history.com/topics/ancient-rome/lupercalia

https://www.poetryintranslation.com/PITBR/English/Fowls.php