On this episode, Cyrus is joined by the amazing Karthik Srinivasan, Communications Strategy Consultant and Author of the book 'Be Social: Building Brand YOU Online'. Karthik and Cyrus talk about the popularity of idli, how Karthik started out, how he used to stammer very badly in school while talking, why he chose a career that would force him to address his stammer, doing B.Com in college, how he became a social media expert, winning the gold at 'Socialathon India', the Amazon and Swara Bhaskar issue, the UP government and Yogi Adityanath's propaganda, Tanishk employees getting online and offline threats because of their 'secular' ad a few months back, and lots more.

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