Price changes and churn threats occur throughout the customer journey. How your organization handles them determines how your customers will react: either positively or negatively. Do they stick with you and buy now? Or go elsewhere without a word? It’s up to you. 

This friendly debate between two passionate CX experts – Zilliant Sr. Director of Alliances, North America Karl Helfner and industry expert Frank Borovsky – is a must-listen for commercial leaders looking to enhance the customer experience. Hear how pricing and sales leaders can team with their CX counterparts to improve customer attitudes and behavior with real-time pricing optimization and revenue operations and intelligence.  

Listen to Frank Borovsky’s other appearance on B2B Reimagined: Episode 69

Read Frank’s CX-focused blog series on Zilliant’s site: Critical Calculations for Customer Experience in 2023

 

www.zilliant.com