In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Andrew Cherry, COO of Movement for Life, to explore how innovation actually works inside a legacy healthcare organization.

Andrew shares how COVID, clinician burnout, and access challenges forced Movement for Life to rethink traditional physical therapy delivery and why waiting on off-the-shelf solutions was no longer enough. The conversation dives into the cultural, operational, and leadership shifts required to build EverFlex, a custom platform designed to improve patient access, support clinicians, and create measurable business impact.

From change management and internal buy-in to AI’s role in reducing decision errors without replacing human care, this episode offers a candid look at what it takes to lead through uncertainty and why patient experience, not revenue alone, became the guiding metric.

Whether you’re a healthcare leader, operator, or founder navigating innovation in a regulated or legacy industry, this episode delivers practical insight into building technology that scales without losing the human element.

🎯 Highlights You Won’t Want to Miss

• Why Movement for Life chose to build instead of buy healthcare software

• How COVID accelerated telehealth and exposed its limits in physical therapy

• The real challenge of change management inside large organizations

• Why AI should enhance clinicians, not replace them

• How EverFlex generated meaningful ROI in a low-margin industry

• What “PT vigilantes” really means and why ownership mattered

• How patient experience became the driver of sustainable growth

🎧 Listen and Subscribe

• Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ
  
  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192
  
  
• YouTube: https://www.youtube.com/@Imaginovation/podcasts
  
  
• SoundCloud: https://soundcloud.com/talesfromthepros
  
  

💡 Key Takeaways

• Innovation in healthcare requires cultural and leadership alignment, not just technology

• Solving patient access and clinician burnout must happen together

• AI is most valuable as a decision-support tool, not an automation shortcut

• Building custom software can reduce tech sprawl and improve operational efficiency

• Patient trust and engagement increase when technology feels human

• Measured ROI matters, especially in time-for-money industries like physical therapy

🗂 Topics We Cover

• Physical therapy innovation at scale

• Telehealth and remote therapy monitoring post-COVID

• Change management in healthcare organizations

• AI’s role in clinical decision-making

• Patient access, affordability, and experience

• EverFlex’s impact on clinics and clinicians

• Leadership mindset shifts required to innovate

⏱️ Chapters

00:00 Introduction to Andrew Cherry and Movement for Life

03:19 Technology gaps in physical therapy

06:45 COVID, telehealth, and access challenges

09:10 Patient experience vs revenue growth

12:39 Culture shifts and internal product ownership

16:02 Change management and leadership buy-in

20:35 Fear, innovation, and starting the work

26:22 AI’s role in enhancing, not replacing clinicians

32:42 EverFlex ROI and clinic impact

37:30 Where to find Movement for Life and EverFlex