Sharath Gopinath of Bacradi joins us the importance of service tied to user experience: "Productivity and accuracy are correlated. If the users are not happy, you’re not getting the work done right, there’s high chances that the first point of failure is there. If that doesn’t happen, there’s no accuracy. So, if that is great, then you enable systems to be accurate, things work. So, for me again it comes back to the human touch which is user experience."