In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional.

From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sales landscape and where it's headed.

In this episode, we explore:

• Why AI spam is killing your brand—even if your numbers look “okay” on paper
• How to realign your go-to-market strategy around quality, not just quantity
• The rise of seller-led branding and why BDRs must now build trust and visibility online
• How great sales leaders create calm, consistent, performance-driven cultures
• The new standard for sales-marketing alignment: shared metrics, shared messaging, and shared accountability
• How to use AI to forecast accurately and coach reps in real time using sales call transcripts

Quote to remember:

“Your brand is being shaped by every outbound touch—even the ones that get ignored. AI makes it easier to scale, but much easier to erode trust.” – David Fastuca

Don’t miss this if you’re a CEO, CRO, or RevOps leader rethinking how to scale sales in the AI age.

Listen to the full episode now and learn how to balance automation with authenticity.

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