Highlights from the conversation:

• Adam’s innovation in health insurance (1:56)
• The move from insurance to advertising (8:00)
• Getting into SEO and content marketing (10:04)
• Founding the Robinson Agency (12:45)
• Betting on yourself (18:04)
• The impact of AI and ChatGPT on SEO and other factors (20:51)
• Putting the customer at the center of your content strategy (23:07)
• Becoming an expert in your niche with relevance and specificity (25:52)
• Growing in a struggling market (28:27)
• Clarity of vision and offering generates leads (34:14)
• Staying connected with Adam and the Robinson Agency (37:32)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.