This week we're taking a deep dive into one of my favorite mall stores of the '90s, Bath and Body Works. I share some history of the iconic store (including the story behind the amazing '90s country market branding that I miss so much), reminisce on some of the products I remember from those days, and discuss the evolution of the brand from then to now. I also share my thoughts on the current B&BW branding and which products I think the brand should relaunch today!