Duck Donuts is one of the fastest growing donut shops in the nation, with 32 new locations last year and another 45 planned this year. The brand’s fresh, made-to-order donuts are a big part of that successful formula. Leading that growth is marketer-turned-CEO Betsy Hamm.

In this episode of Forktales, Michael and Betsy talk about the Duck Donuts origin story, what makes an ideal franchisee, managing rapid growth and why donuts really are the key to happiness.