Secrets From The Scene

Ep. 77: Inside the Twin Cities Hip Hop Scene with Juice Lord


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Minnesota’s hip-hop scene is more alive and diverse than most people realize. Few know it better than Juice Lord, who’s lived it from late-night open mics to sold-out stages. Beyond the music, he’s built a reputation as someone who lifts others up while carving his own path. This episode is your inside look at the culture, the community, and the grind.

That’s why I sat down with Malik Curtis, better known as Juice Lord, one of St. Paul’s most influential hip-hop artists and community leaders. At just 29, he’s already toured with Prof, sold out shows at the 7th St Entry, and become a vital voice in shaping the Twin Cities scene.

In this episode, Juice Lord opens up about:

  • His journey from sports and poetry to becoming a rising MC in Minnesota
  • The highs and lows of touring with Prof — and what he learned from it
  • Why building community is at the core of his music and mission
  • The venues, people, and strategies that shape the Twin Cities hip-hop culture today
  • His advice for young artists on how to actually break into the scene
  • What’s next, including his upcoming project Terry’s Baby and release show at the 7th St Entry

If you’ve ever wondered what it really takes to make a name in local hip-hop — and how the Minnesota scene works from the inside — this conversation with Juice Lord is packed with insights and stories you don’t want to miss.

Full Transcript and Show Notes

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Featured Song:

🎧 "The Thrill"

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⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

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🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

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Secrets From The SceneBy Stephen Helvig | Helvig Productions

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