Today's guest, JR Kanu, is an entrepreneur, design thinking coach, and the author of "Money Brain: Career and Money Management in Your 20s and 30s." He is also the founder and CEO of REACH, working with businesses to understand their consumers and helping individuals who want clarity on their personal finances.

In this episode, host Akua Nyame-Mensah talks with JR about the evolution of his business and how self-awareness and reflection have ensured growth and continued success. He also talks about the fascinating five-step framework that makes up transaction informatics (the methodology used) for allowing you to always have your finger on the pulse of your target audience's needs.

JR Kanu holds an MBA from Stanford University, a Master's in Journalism from NYU, and a BA in Engineering from Calvin College.