October 2nd was World No Alcohol Day and a brand that's strongly contributed to that alternate reality in the UAE is Erika Doyle's Drink Dry Store which began as a marketplace with only five products back in 2020. From then to now, Drink Dry today is more than just a marketplace, its a changemaker in the region having normalised several conversations through its amazing partnerships, strategic consumer connections and successful sourcing. All that and much more only on this episode of #KarishmaKonnect!