In this eye-opening episode, discover how a simple shift in language can revolutionize perceptions. Join host John Sacco as he engages with communication expert Michael Maslansky, exploring the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, this conversation emphasizes both education and collaboration. Michael's insights guide listeners on embracing recycled materials' value, changing the narrative, and encouraging responsible disposal. With actionable advice, this episode ignites a movement to reshape public understanding and appreciation for the sustainable and essential world of recycled materials.