Today on the show we have Ward Sandler, co-founder of MemberSpace.

In this episode, we talked about the biggest point of failure for first-time subscription business owners, the evolution of pricing and packaging at MemberSpace, and the importance of figuring out what customers are willing to pay before you build a product.

We also discussed how MemberSpace educates its customers on churn, how Ward maintains and keeps up with customer conversations as the company grows,  and how you can decrease churn with cancelation alternatives.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.