December 02, 2025

Ep. 77 with Sara Schultz: Moms, Marketing, And The Power To Pivot

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1 hour 51 minutes

What if your brand could bend without breaking when life throws the unexpected at you? Kelly sits down with Sara Schultz to unpack how a surprise pregnancy, a pandemic birth, and a family health crisis in Detroit sparked a complete reimagining of business and motherhood—leading to a scalable, values-led model that actually buys back time.

We trace Sara’s evolution from solopreneur to agency owner managing multi–six-figure projects, and the moment a single sales call—where she let her baby cry to close a deal—made her rewrite the rules. That boundary breach became a compass. When 2024 demanded a hard pivot, she didn’t cling to growth for growth’s sake. She ended misfit contracts, protected her family, and built Brandshift Method: a group coaching program that teaches founders to craft a rock-solid foundation—voice, values, dreamy client clarity, offer design, and visual language—so every marketing move sits on bedrock instead of quicksand.

We get practical about the digital era, too. AI can boost output, but without strategy you’ll ship robotic content that confuses your audience. Sara explains why visuals are part of your message, how consistency creates trust, and how to set life-first boundaries in your contracts so clients know exactly how you work. The throughline is autonomy: more women owning their time and money, building businesses that love their lives back, and leading with authenticity that doesn’t crumble under pressure.

If you’ve felt pulled between ambition and presence—or you’re tired of hacks that don’t stick—this conversation offers a clear path forward. Build the foundation, honor your values, and scale in ways that feel good and last. If your brand can’t survive change, it wasn’t a brand.

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