In today’s episode, Brooke speaks with Hani Anis, founder of Anis Collections and the marketing company Kahani Digital. She started her first company in 2017 while she was still in college at the age of 21. She was doing marketing in corporate investment banking and decided to take 6 months off and work on Anis Collections. Fast forward to 2020, when she got a VC job in corporate marketing. She was approached during Covid by her friends in the freelancing spaces. In Sept/Oct of 2020, the world started working again and she had a corporate job, a company and freelance projects. She knew she didn’t have that much time on her hands. She sat down during the holidays with her family and expressed her struggles and she decided she liked the freelance, small business route. She decided to resign from her corporate job. With Kahani, she had all the work coming in but no name, no branding, no employees. She knew this wasn’t what she planned for. It goes to show that starting a business can go an untraditional route. She was able to get traction by word of mouth.