It’s a challenge that all content marketers struggle with – how to rank for big keywords and improve your content’s performance without compromising your marketing budget.

In this week’s episode, we have a conversation with content expert James Scherer (VP of Growth, Codeless) about how to address the content performance challenge using the pillar and post approach. James also elaborates on what mistakes to avoid, the importance of strategy and research, what metrics to pay attention to, his recommended tools and software, as well as what easy-to-apply strategies can be applied to start seeing better results.