On this episode of The Migration Waterfowl Podcast, your host Brian Halbleib welcomes Chase McCulloch to the show. Chase is a hardcore waterfowl hunter from Wisconsin. He is also the founder and owner of Shotty Gear and the popular YouTube channel formerly known as Somewhere In Wisconsin. Brian and Chase talk about the challenges of being a business owner in the waterfowl industry, what it takes to stay motivated as an entrepreneur and the journey of building a brand. They discuss the ups and downs of hunting season, how they balance life, hunts & their brands and the importance of passion in both hunting and business. Chase talks about the future of his brand, goals for growth, product innovation, community support, and maintaining product quality. He also discusses the transitioning his YouTube channel to focus more on waterfowl hunting with the name change from Somewhere In Wisconsin to Shotty Gear. Chase talks about how this current waterfowl season is going and he shares his favorite hunting stories. Chase also discusses hunting strategies, including decoy setups & techniques for attracting more ducks.

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Takeaways

Chase's journey began with a YouTube channel and evolved into a successful business.

The importance of affordable and practical hunting gear is a driving force behind Shoddy Gear.

Chase emphasizes the significance of flexibility in managing a business alongside a full-time job.

The challenges of maintaining inventory and sourcing products are ongoing hurdles for entrepreneurs.

Chase's personal experiences with loss have shaped his perspective on motivation and resilience.

The growth of Shotty Gear has exceeded Chase's expectations year after year.

Chase's innovative product designs focus on functionality and user-friendliness for hunters.

Building a brand requires a strong understanding of customer needs and market gaps.

Chase's family plays a crucial role in supporting his business endeavors.

Passion for hunting and teaching drives Chase's motivation and work ethic.

Chase aims to grow Shotty Gear while supporting local communities.

Quality products at fair prices are a priority for Chase.

Transitioning the YouTube channel allows for broader audience reach.

Chase's favorite hunts often involve public land and memorable experiences.

The current waterfowl season has shown promising bird numbers.

Hunting strategies include using motion decoys for better attraction.

Chase emphasizes the importance of community and local support.

He shares insights on the changing dynamics of waterfowl populations.

Chase's approach to filming focuses on the hunt rather than production.

Engagement with followers through social media and promotions is key. 

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