Today we had a wonderful conversation with Geoff Woo at Nootrobox which is an ecommerce company started in 2014 that sells nootropics which are essentially supplements that support and enhance cognitive functions.

Geoffrey and and his co-founder Michael Brandt are both Stanford-trained computer scientists and have extensive experience building world-class products with world-class teams. They are both recognized as experts in transhumanism, biohacking, and how emerging technologies affect the human condition.

Nootrobox is based in San Francisco and works with the top FDA-certified nutraceutical laboratories in the USA to produce safe, independently verified, and clinically demonstrated products. The Nootrobox team hails from Google, YCombinator-backed startups, top MD/PhD programs, and supply chain & production experts from the most rigorous nutraceutical laboratories in the USA.

Many people take supplements to maximize their physical attributes and performance. Cognitive supplements, however, are far less common and understood. Nootrobox believes the gains of supplementing cognitively can be far greater and far more rewarding while being just as safe if not safer. Remember the movie "Limitless" -- well Nootrobox has created a lineup of products that will help you maximize your potential and productivity.

In this episode we discuss why Geoff and Michael started this company, the problem they are trying to solve, how and why they raised money from investors, how they're spending that money, how they're acquiring customers, and so much more. Hope you enjoy!!

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Thanks for listening. 

Best regards,

Jonah Lupton (your host)

You can find me on Twitter, Facebook, Linkedin and JonahLupton.com

Feel free to email me directly at [email protected]

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Startup Sense is sponsored by the Lupton Group - we help clients of all sizes with strategy, design, development, branding and marketing.