In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.

Join us as Kadian shares her insights on:

• The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand.
• How leveraging consumer data has driven brand growth and enhanced customer engagement.
• The importance of maintaining brand equity while embracing digital transformation across multiple channels, including social media and e-commerce.
• The evolving consumer behavior towards value-driven purchases, especially in the current economic climate.
• The role of sustainability in modern marketing and Renfro's commitment to corporate social responsibility through Project Footprint.

Kadian's unique background in digital retail consulting and e-commerce, combined with her practical experience as a fashion buyer, provides a holistic view of the marketing landscape. Whether you're a seasoned CMO or new to the direct-to-consumer game, this episode offers valuable lessons on adapting to the digital age while staying true to your brand's core values.