Listen as Brooke speaks with Jackie Sunga, a certified master marketer. She has grown her own business to surpass six figures in one year. Jackie is a former educator and in 2017 a music colleague was following her on Instagram and told her she was good at social media and asked her to manage her nonprofit social media. Jackie knew she wanted experience in the digital marketing world and saw this opportunity as her way in. Jackie’s sister saw this and told her email marketing is more effective than social media marketing. This motivated Jackie to research and learn copywriting on her own. She realized how important a skill this was. Fast forward a few years and her husband graduated from medical school in 2020 and she saw this as her opportunity to work full time for herself. That summer she used Instagram to create content and a therapist found one of her reels and reached out to Jackie to help write emails for her course. She had a ROI 7x over. This confirmed to Jackie that she found her niche and pursued this full time.