Transitioning from the author to the reader

 

This week we will be flipping through the first part of Masterful Marketing together. It was a surreal experience to pick up my co-authored book with Alan Weiss and to start reading it through the lens of a reader and not as an author.  Reading my book really changed the perspective I have about the book, and I wanted to share some of my favourite insights with all of you. So, if you’re ready to start mastering your marketing, then tune in to this week’s episode!

 

What’s in This Episode

1. Genesis of value 
2. Avoiding funnel-based marketing schemes 
3. Uncovering the needs of your buyers
4. The importance of your reputation as a business owner
5. Knowing your expertise
6. Using hashtags in your content 
7. Quality vs. Quantity
8. A new season of She Talks Business

 

What To Do NextVisit lisalarter.com/e79 for all resources from this episode.