Head of Business Transformation, Cristian Matei on how to effectively communicate transformation processes: "Everything was designed in such way that we have a crystal clear measurement system featured employee in the company, from customer needs and all the other stakeholder needs. That means after identifying real business processes, starting with an empty mind. Everybody is a comfortable in the alignment for everything, so having that step is the first step to put in the infrastructure. It's not change management by theory. There are different levels targeting the same final objective. One is the entire architecture."