On this episode, Cyrus is joined by Abhay Hanjura, Co-founder of Licious, to talk about his experience running a highly popular and fast growing meat meat and seafood brand. Cyrus and Abhay talk about how the idea for Licious came about, Abhay being a Kashmiri Pandit, how he wanted to be a fauji, and more. They also talk about the term 'non-veg' or 'non-vegetarian', how meat in India is sold in black polythene bags, India being a protein deficient nation, and lots more. He talks about wanting to build something everlasting with changing the way meat and seafood is thought about, how his co-founder Vivek Gupta and he finally started Licious, how their families weren't convinced at first at the idea of Abhay and Vivek being 'meat-sellers', and more. Further, Abhay also talks about how Licious wants customers to only pay for what they eat and not for the water parts of the meat, his thoughts of plant-based meats, Abhay eating live octopus in South Korea, and tons more.

Follow Abhay on Instagram & Twitter: https://instagram.com/meatmanofindia and

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