Jemina Pomoell, co-founder and COO at Astrid Wild, talks about the brand’s sustainable outdoor garments that have been designed by women for women.

After finding nothing to wear for a hiking trip to Norway, Maria Paulsson Rönnbäck decided to design some of her own functional outdoor clothing. She then met Pomoell at a start-up incubator project in Stockholm in January 2019 and Astrid Wild came to fruition later that year.  

To find out more about Astrid Wild’s journey and sustainable feminine designs, check out this podcast from WTiN.