The Value Add Podcast with Eytan Goldstein

EP 8: Bill Janis- Helios Healthcare Advisors - Navigating Today’s Senior Living Challenges

Listen Later

In this episode of The Value Add Podcast, Eytan Goldstein interviews Bill Janis, Managing Director at Helios Healthcare Advisors, who shares his insights on navigating the senior living sector. They discuss:

  • The critical role of cold calling in staying connected to the market and building relationships.
  • How sellers are adjusting expectations in today’s evolving senior housing landscape.
  • The growing hesitation of local banks to lend on distressed senior properties.
  • The rise of non-bank lenders stepping in to fill financing gaps.
  • Ongoing staffing challenges and their impact on operational success.
  • The increasing stigma surrounding assisted living post-COVID and how operators are responding.
  • Creative marketing strategies to reshape public perception and boost occupancy.
  • Why trust and relationship-building are essential in senior housing brokerage.
  • The importance of data collection in making informed investment and operational decisions.
  • The need for industry-wide collaboration to drive positive change in the sector.


    • About: Eytan works at Greystone, specializing in Fannie, Freddie, HUD, CMBS, and bridge loans.
    This podcast is not affiliated with Greystone or any other institution, nor does it represent their opinions.

    Introduction voice-over in the intro by Yitzy Rohatiner – yitzyrohatiner.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Value Add Podcast with Eytan GoldsteinBy Eytan Goldstein