Hiba Rosace walked Sam through a year that would have broken most business owners. Her boutique marketing firm had been pulling in six figures a month when a string of client buy-sells cut her revenue in half almost overnight. What she talks about on this episode is not the playbook she ran to recover it. It's the mental work underneath. How a pastor's daughter who grew up on mission trips learned to treat her business like a calling, set boundaries with male-dominated rooms, and pace herself through burnout without walking away.