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EP 8: Cindy White, Mitek - 'The Power of Persona'
In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.
A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.
For more TOP CMO episodes, don’t forget to subscribe.
Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan
#topcmo #marketing #business
View all episodes
By Ben Kaplan and TOP Thought LeaderIn this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.
A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.
For more TOP CMO episodes, don’t forget to subscribe.
Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan
#topcmo #marketing #business