This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Content Marketing with C.C. Chapman. C.C. litterally wrote the book on this subject (Content Rules with his co-Author Ann Handley) , a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley.

C.C. is also the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness which was published by Wiley in 2012.

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