She started by making sandwiches at 5am. Now she leads global strategy for Sodexo. In this wide-ranging conversation, Catharine Barras shares career lessons, food tech trends, and her predictions for how we’ll eat and work in 2035.

“If you don’t put your hand up, you’ll never be recognised.” - Catharine Barras.

In episode 8 of Served., we sat down with Catharine Barras, Global COO for Strategic Accounts at Sodexo, to explore her leadership journey across continents and companies.

We cover:

• Her rise from bar shifts to boardrooms

• The reality of being a female exec in a male-dominated industry

• Global vs local catering models

• How tech, AI, and dark kitchens are reshaping corporate food service

• And what 2035 might look like for the next generation of eaters, chefs, and clients

Insightful, grounded, and refreshingly forward-looking - this episode is a must-read (and must-watch).