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Too many companies are hiring demand gen to try and fix their revenue problems when the real problem lies with items that are out of demand gen's control. In this episode, we'll uncover what those dysfunctions are, why it happens, and how to enable your demand gen teams and agencies to help you hit those revenue targets.
By Janelle AmosToo many companies are hiring demand gen to try and fix their revenue problems when the real problem lies with items that are out of demand gen's control. In this episode, we'll uncover what those dysfunctions are, why it happens, and how to enable your demand gen teams and agencies to help you hit those revenue targets.