The Adoption Curve

Ep 8: How Sara Madsen 6X’d Training Speed at Border States


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Check out iorad's interactive tutorial builder: https://www.iorad.com


In this episode of The Adoption Curve, I sit down with Sara Madsen, L&D Leader at Border States, to discuss strategic learning enablement during software rollouts and share practical frameworks for learning and development professionals.


Sara reveals how involving L&D early can reduce chaos and explains why training ROI should be measured by behavioral change, not course completions. We also dive into her “Go/No-Go” planning approach and pilot team selection method that you can implement immediately to improve rollout outcomes.


If you're an L&D professional, enablement leader, or implementation project manager looking to avoid rushed rollouts and build trust across departments, this conversation provides the exact steps you need.


💡 FREE RESOURCE: Software Training Rollout Success Kit - http://book.iorad.com/adoption-curve-episode-8


SOCIALS:

👨‍💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/

👨‍💻 Connect with Sara - https://www.linkedin.com/in/sara-madsen-1a45bb78/

🌍 IORAD website - https://www.iorad.com


⏰ TIMESTAMPS

00:00: Introducing Sara Madsen & Border States’ L&D scope

02:14: What happens when L&D is brought in too late

03:44: Building trust with IT and project managers

06:01: Executive sponsorship + "bribe with candy" tactic

09:23: Why ghostwriting for execs leads to better rollout messaging

10:35: Running an effective pilot: picking the right people

12:03: Help desk training = your first line of defense

14:42: What is a "Go/No-Go Date" and why it protects L&D

17:27: Getting IT to lock down a stable version before training

20:26: Using Iorad to keep up with constant changes

22:12: How to assign roles across multi-team software projects

26:27: Internal hype videos + marketing partnerships for rollout

29:45: Short-form tutorials + self-serve help embedded in apps

34:53: How to redefine training “success” from usage to behavior

37:05: Calculating ROI: Time saved for SMEs & faster delivery

39:47: End-of-year highlight reels to tell L&D’s impact story


#LearningAndDevelopment #EmployeeEnablement #TechAdoption #SoftwareImplementation #TrainingEffectiveness #ChangeManagement

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The Adoption CurveBy iorad