Wondering how to build a useful buyer persona? Wish your departments were better aligned? In this episode, Frank Cowell and Joseph Freeman talk through the process of creating a buyer persona that is routinely referenced by your various teams. Learn what steps to take to avoid the mistakes most B2B companies make when creating personas. See how you can actually make your Buyer Persona document useful day-in and day-out for your tactical teams along with why your sales, marketing, and service departments need to be operating off of your buyer personas. 

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