It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize.

 

On this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:

 

What we talked about:

• How taking a wandering career path can be highly advantageous
• Communicating with buyers using the methodology they prefer
• You can’t be fully present for your team if you’re burned out

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.