In this engaging conversation, Nina and Caroline explore various themes including personal growth through routines, the therapeutic benefits of volunteering with horses, and the intricacies of branding. They discuss the importance of storytelling in branding, the challenges faced in establishing a brand identity, and the significance of connecting with customers. The episode also highlights lessons learned from established brands and the importance of honoring tradition while embracing modernity.

Chapters

00:00 Introduction and Weekend Reflections

08:27 The Therapeutic Power of Horses

10:24 Exploring Branding and Its Importance

18:50 The Nuances of Brand Purpose and Aesthetics

27:59 Embracing Home's Character

30:28 Honoring the Past in Modern Design

33:26 Branding vs. Marketing: Creating Your World

38:35 Inspiration from Established Brands

43:16 Lessons from Cracker Barrel's Branding Mistake

48:50 Fashion Branding Insights

Book Reference:"Building a Brand Story" By: Donald Miller