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Ep. 8- Planning for 2022
- Podcast host Adam Forziati introduces our theme this month: what tech buyers are planning on investing in, and what marketers in the B2B tech space can do to catch their customers' attention.
- Main Interview(s): Scott Todaro, CMO of enterprise software company Plannuh, who will speak to why many marketers struggle with aligning their goals to company objectives and how they can meet those objectives with more consistency in the new year.
- Industry News: Editors from our integrator- and IT-facing sister sites share what they think technology marketers can do to best-connect with their respective channels in 2022.
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.
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By M2X Technology Network- Podcast host Adam Forziati introduces our theme this month: what tech buyers are planning on investing in, and what marketers in the B2B tech space can do to catch their customers' attention.
- Main Interview(s): Scott Todaro, CMO of enterprise software company Plannuh, who will speak to why many marketers struggle with aligning their goals to company objectives and how they can meet those objectives with more consistency in the new year.
- Industry News: Editors from our integrator- and IT-facing sister sites share what they think technology marketers can do to best-connect with their respective channels in 2022.
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.