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What does it really take to turn a kitchen idea into a national brand?

In this episode, sisters Ellen Rucker Sellers and Ione Rucker Jamison share the story behind Rucker Roots, their plant-powered haircare line now found in major retailers like Walmart, Target, Sally Beauty, and JCPenney.

You’ll hear:

• The early days of formulating products in Ellen’s kitchen
• How they went from reality TV to trade shows to big-box shelves
• The real pros and cons of entrepreneurship (including being the last one paid!)
• Why legacy, family, and community fuel everything they do
• Their top tips for keeping your hair healthy, no matter your texture

✨ If you’ve ever dreamed of turning your passion into a business—or just want healthier hair—you’ll walk away with practical lessons and inspiration.

👉 Don’t miss this powerful conversation on resilience, growth, and sisterhood.