How to have business development and marketing play aligned for growth.

Be’Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is “the only solution to unify product and customer records throughout the value chain for true enterprise collaboration.” They have a fairly advanced marketing strategy, having an SDR team in place that complements marketing efforts – and vice versa. It was great to get a peek into how Be’Anka’s team approaches strategy and execution and how they’ve been able to build up a successful B2B marketing operation.