Join Matt and Louis as they chat with Molly Allen, Organic Social Media Manager, and Rob Lewis, Paid Social Manager, about everything social - past, present and future. We discuss: - the relative merits of organic vs paid social and how to use the tactics together - where businesses should put their money - how social media has evolved with the rise of social commerce - the recent Facebook ad boycott - the proliferation of different platforms and how they suit different business needs - automation in managing social output - what the future holds for social media.