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Ep. 8 - Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link
Tired of scrambling for leads? A marketing coach can help you build a real strategy.
In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between current efforts and achieving long-term growth goals, ultimately making companies self-sufficient in their marketing endeavors.
In this episode, you'll also learn:
- The difference between a marketing coach, agency, and a fractional CMO
- Why more content or PPC isn't the solution when you're lacking strategy
- How marketing coaching empowers teams to lead instead of react
- Real examples of success and warning signs that coaching might be the right next step
- How to talk with your CEO about bringing in a marketing coach
Timestamps
0:00 Introduction: The Marketing Gamble
00:24 The Need for Strategic Marketing Leadership
01:20 Welcome to the Growth Minded Marketing Podcast
01:43 The Marketing Wall: Challenges and Solutions
02:55 The Role of Marketing Coaching
03:23 Common Pitfalls in Marketing
04:45 What Real Marketing Coaching Looks Like
06:32 Addressing Objections to Marketing Coaching
13:56 The Difference Between Coaching and Fractional CMO
24:50 Practical Steps for CEOs and Marketing Managers
33:05 Conclusion and Resources
Quotes & Resources
- “Most businesses don’t need more marketing. They need someone who knows how to lead it.”
- “Real coaching isn’t about cheerleading—it’s strategic, hands-on, and built around your business.”
- “With a coach, you're investing in internal capabilities, not just external deliverables.”
Book Mentioned: Endless Customers by Marcus Sheridan
Related Resource: 🧭 GUIDE™ Framework Series:
- G – Generate Your Strategy and Story
- U – Upgrade Your Online Presence
- I – Inform with Content
- D – Develop Your Sales Plan
- E – Evaluate and Adjus
Get More Free Marketing Coaching: Wayfind Marketing Learning Center
Related Articles:
- Why Hiring a Marketing Coach Could Be the Best Investment for Your Business
- Digital Marketing Coach vs. Marketing Agency: Which Is Right for You?
- How to Set Clear B2B Marketing Goals That Actually Drive Results
- 7 Clear Signs Your Company Needs Marketing Coaching
Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/
Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters
View all episodes
By Steve PhippsTired of scrambling for leads? A marketing coach can help you build a real strategy.
In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between current efforts and achieving long-term growth goals, ultimately making companies self-sufficient in their marketing endeavors.
In this episode, you'll also learn:
- The difference between a marketing coach, agency, and a fractional CMO
- Why more content or PPC isn't the solution when you're lacking strategy
- How marketing coaching empowers teams to lead instead of react
- Real examples of success and warning signs that coaching might be the right next step
- How to talk with your CEO about bringing in a marketing coach
Timestamps
0:00 Introduction: The Marketing Gamble
00:24 The Need for Strategic Marketing Leadership
01:20 Welcome to the Growth Minded Marketing Podcast
01:43 The Marketing Wall: Challenges and Solutions
02:55 The Role of Marketing Coaching
03:23 Common Pitfalls in Marketing
04:45 What Real Marketing Coaching Looks Like
06:32 Addressing Objections to Marketing Coaching
13:56 The Difference Between Coaching and Fractional CMO
24:50 Practical Steps for CEOs and Marketing Managers
33:05 Conclusion and Resources
Quotes & Resources
- “Most businesses don’t need more marketing. They need someone who knows how to lead it.”
- “Real coaching isn’t about cheerleading—it’s strategic, hands-on, and built around your business.”
- “With a coach, you're investing in internal capabilities, not just external deliverables.”
Book Mentioned: Endless Customers by Marcus Sheridan
Related Resource: 🧭 GUIDE™ Framework Series:
- G – Generate Your Strategy and Story
- U – Upgrade Your Online Presence
- I – Inform with Content
- D – Develop Your Sales Plan
- E – Evaluate and Adjus
Get More Free Marketing Coaching: Wayfind Marketing Learning Center
Related Articles:
- Why Hiring a Marketing Coach Could Be the Best Investment for Your Business
- Digital Marketing Coach vs. Marketing Agency: Which Is Right for You?
- How to Set Clear B2B Marketing Goals That Actually Drive Results
- 7 Clear Signs Your Company Needs Marketing Coaching
Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/
Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters