In this episode Adoreum Senior Advisor Dominic McVey speaks to Diana Verde Nieto, the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted. They discuss how luxury plays a role in global change as well as how sustainability is the only way to run a profitable business going forward.

Website: https://www.positiveluxury.com/