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Ep. 8 // The Curious Case of ‘X’
We all know that ‘X’ marks the spot. But has it missed the mark?
Twitter’s rebrand is playing out in real-time for all to see. Rarely—if ever—has brand evolution taken place so publicly, and it raises several questions. Chiefly, are these transparent iterations a good thing for the company? For the platform? For the user base?
Does this in-full-view process engender trust?
Or does it reveal a lack of direction and reckless decision making?
Say what you will, but don’t tweet. ‘Cause you can’t.
‘Cause it doesn’t exist.
‘Cause brand.
View all episodes
We all know that ‘X’ marks the spot. But has it missed the mark?
Twitter’s rebrand is playing out in real-time for all to see. Rarely—if ever—has brand evolution taken place so publicly, and it raises several questions. Chiefly, are these transparent iterations a good thing for the company? For the platform? For the user base?
Does this in-full-view process engender trust?
Or does it reveal a lack of direction and reckless decision making?
Say what you will, but don’t tweet. ‘Cause you can’t.
‘Cause it doesn’t exist.
‘Cause brand.