This one's a special one. Youtech's very own CMO, Michael Norris, makes a guest appearance to talk about some branding basics. The main theme is "why." And, yes, we're being completely serious.

When building your brand, you have to start with the "why." Lasting, good companies always have a very clear "why." Starbucks' "why" is they wanted to create an "in-between place" between work and home. Apple's why is to challenge the status quo and be innovative.

So...how do you begin to determine your "why" when branding your company? Join Michael and the WWTB gals to find out.

Check out our agency at youtechagency.com.