If you’re tired of competing, you’ve got two choices: create a blue ocean—or invent a new category.

Both are escape routes from saturated markets.
But knowing which one to pursue?
That’s the difference between standing out and staying stuck.

I work with founders and technical leaders who are building incredible things—but struggling to get traction.
Why?
Because they’re trapped in “red oceans”—markets crowded with noise, copycat positioning, and a race to the bottom.

There are two proven ways out:

1. Blue Ocean Strategy

This is where you innovate inside known boundaries.
You strip away what others take for granted and offer something truly different—not just better.
You don’t fight competitors.
You make them irrelevant by solving a problem in a way no one else is thinking about.

2. Category Creation

This is the bolder play.
You don’t just offer something new—you change how people think.
You reframe the problem. You redefine the solution.
You build a new mental shelf in the minds of your buyers.

Category creation is longer. It’s harder.
But when you nail it? You don’t win market share.
You own the whole market.

Whichever path you take—blue ocean or category creation—your first step is the same:
Figure out where your ideal buyers are already paying attention.

That’s where the Dream 100 Template comes in.

It’s the same tool I use with my clients to:

• Map out the influencers, communities, newsletters, and platforms their audience already trusts

• Find out who’s shaping the conversation—and how to plug into it

• Build a real-world visibility strategy that doesn’t rely on guesswork or ad spend alone

👉 Download the Dream 100 Template and stop trying to yell louder.
Start showing up exactly where your buyers already are.

Because escaping competition doesn’t start with building something new.
It starts with showing up differently.