(Jump below for timestamp navigation)

What are SEO keywords?  Where?  When?  Why?

• How do I do SEO?  When I put my fingers to the keyboard, what should I know about? 
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• I know I should be using keywords, but what words do the SEO Robots like? .
• How long will it take me to stop hating SEO?
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• Can I still be funny and have good SEO?
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• How do I know if my SEO is working?
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• How long does it take to SEO a piece of content?

 

Links to references made in the podcast:

• The "Why a Hard Working Perfectionist... Doesn't Want a Job" article Jema wrote that she hasn't SEO'd yet.  (So it's only getting eyeballs from established readers and people who come from pages that have been SEO'd.)
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• How to Have Time to Do Everything - the article Jema wrote for the ep5 shownotes that she then SEO'd.
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• Episode 1 - where Berna and Jema rank their weirdness on the scale of 1-10.  And where we talk about blogs vs. journals.
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• Google's 200 Ranking Factors that we talked about in episode 7... where you find out about a million (okay 200) little things that go into determining your SEO score.
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• Episode 3 where we talk about your sphere of influence... including why it's worth writing your version of on topics that have already been written about.
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• Episode 5 where Berna gave herself what-to-do-with-no-wifi homework.
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• The first video (but 3rd in the series!) Berna finished when she didn't have wifi.
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• One of the blog posts Berna wrote in her no wifi time.

 

Timestamp Listening:

• 2:15
  Where our sound quality comes from
• 3:05
  The two categories of SEO 
• 4:39
  How to figure out what keywords to use 
• 9:33
  When Jema puts keywords in as she writes... and when she doesn't.
• 10:37
  Jema's content creator life isn't just SEO successes (no one's life is!).  Here are some things she hasn't SEO'd or SEO'd well.
• 11:57
  How SEO (for Berna) went from being like "a scary monster" to "a kind dog."
• 13:22
  How long it usually takes new content creators to stop hating SEO
• 14:01 
  A sentence Berna thought she'd never say about SEO
• 14:28
  Where to actually put keywords and why
• 19:13
  The keyword quick list
• 21:11
  What to do with the great parts of your content that don't fit the SEO mold
• 22:11
  How to track if SEO is working for you
• 25:05
  How much time SEO takes Jema
• 26:59 
  How often you should practice SEO as a newbie
• 28:51
  A statistic to encourage you to do SEO
• 30:23
  Other SEO factors (outside of what you do with content) that really matter
• 34:29
  How you can join Berna in her SEO homework
• 35:07
  How to get your Ticket 2 Blog fix between episodes
• 36:25
  Question to look forward to next episode
• 36:52
  Berna's lack-of-wifi homework results from episode 5.
• 39:38
  Where to see the things Berna did when she (finally!) didn't have wifi.