Join John Sacco as he discusses the importance of the recycled materials industry, addressing the common misconceptions and the negative imagery associated with the term "scrap." Emphasizing the need for rebranding and using precise language to positively change the industry's public perception. Sacco highlights the unveiling of the Institute of Scrap Recycling Industries' (ISRI) new name (happening in Las Vegas) at their convention, April 15-19th, as a step towards this goal. Making parallels between the recycled materials industry and other essential but "dirty" industries like agriculture, construction, and healthcare, arguing that these industries are indispensable despite the dirt and hard work involved.