Summary

In this episode of the Business of Jujitsu podcast, Devin Needles shares his journey from a Jiu Jitsu practitioner to the owner of Ground Control Academy. He discusses the challenges and successes of running an academy, emphasizing the importance of professionalism, structured curriculums, and effective lead generation strategies.

Devin highlights the significance of creating a welcoming environment for new students and the role of enthusiasm in sales. He provides insights into the onboarding process and the necessity of having a well-thought-out class structure to enhance the student experience and drive growth.

Takeaways

Devin started his academy in a small town to avoid competition.

Low startup costs and minimal expectations were key to initial success.

Professionalism and structured processes are essential for running a successful academy.

Lead generation websites and automation can significantly improve student onboarding.

Enthusiasm for Jiu Jitsu helps in nurturing leads and converting them into students.

Trial classes should be well-structured to ensure a positive experience for newcomers.

A standardized curriculum helps students progress and understand Jiu Jitsu better.

Creating a welcoming culture is crucial for retaining new students.

Academy owners should focus on the student experience to drive growth.

Having a clear sales process and marketing strategy is vital for long-term success.

Chapters

00:00 Introduction to Jiu-Jitsu Journey

05:52 Professionalizing the Academy

12:00 The Importance of Enthusiasm in Sales

17:51 Creating a Seamless Customer Experience

24:27 Overcoming Growth Challenges in Jiu-Jitsu Academies

33:54 Enhancing Student Experience Through Contextual Learning

42:52 Key Strategies for Academy Owners to Foster Growth