Akron RubberDucks President and General Manager Jim Pfander has been with the AA baseball team for 12 years.Canal Park has changed a lot in that time, mainly in its marketing and operations-Jim positions the RubberDucks asnot just a baseball team, andmore of a “collective spirit” for downtown. In this episode, Jim and Steve discuss howthe RubberDucks use out-of-the-box marketing tactics and special entertainment opportunities to bring people to theballpark and get engaged with downtown Akron.