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Akron RubberDucks President and General Manager Jim Pfander has been with the AA baseball team for 12 years.Canal Park has changed a lot in that time, mainly in its marketing and operations-Jim positions the RubberDucks asnot just a baseball team, andmore of a “collective spirit” for downtown. In this episode, Jim and Steve discuss howthe RubberDucks use out-of-the-box marketing tactics and special entertainment opportunities to bring people to theballpark and get engaged with downtown Akron.
By Greater Akron ChamberAkron RubberDucks President and General Manager Jim Pfander has been with the AA baseball team for 12 years.Canal Park has changed a lot in that time, mainly in its marketing and operations-Jim positions the RubberDucks asnot just a baseball team, andmore of a “collective spirit” for downtown. In this episode, Jim and Steve discuss howthe RubberDucks use out-of-the-box marketing tactics and special entertainment opportunities to bring people to theballpark and get engaged with downtown Akron.

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